Marketing without a plan can cause you to waste money and time. Not only that, it’s more difficult to succeed with out a plan.
The purpose of a marketing plan is to create a road map to help your business grow. At the heart of your marketing plan are decisions on your ideal target market, your strategy to reach that market, and action steps to take.
A marketing plan, which is part of an overall business plan, should contain the following –
- SWOT Analysis
- Competitive Analysis
- Goal Setting
- Target Demographics
- Recommended Tactics
- Action Step Punch List
Other elements usually contained in a marketing plan include:
- Description of the product or service, including special features
- Marketing budget, including the advertising and promotional plan
- Description of the business location, including advantages and disadvantages for marketing
- Pricing strategy
- Market segmentation
We have written scores of marketing plans. Our plans are creative, competitive and designed to position you to succeed. For a sample plan, please email us at firstname.lastname@example.org .