We Create Brochures That Sell

Why do some brochures sizzle and others just sit there? There are many reasons, but the most significant one is simply not understanding a few basic rules. The first rule is to plan ahead and avoid creating your brochure under a time crunch. Rushing almost always leads to problems.

There are many choices when designing a brochure....size, format, colors, paper and print run quantity all significantly effect the look and budget of a brochure. No matter what your budget, we can produce the perfect brochure to make your potential customers want to do business with you.

The Message
A great brochure always begins with great wording. We prefer to produce brochures which stress the benefits of doing business with you, rather than a listing of all the features your business has to offer. Brochures need to tell a little story, to draw the reader in. Customers always want to know what you can do for them. They’re not so interested in the nuts and bolts of how you do it. We’ve written thousands of brochures for every type of business. It’s our job to figure out what will sell your business and covey that message to the reader.

Image is Everything
Your brochure reflects your business, the quality and value you offer, your professionalism. You only have a few seconds to capture your customer’s attention. Whether you are a start-up or a corporation with a long history, your brochure must instantly convey excellence, style and trustworthiness. Remember, your brochure is an invitation for your customer to do business with you. We want them excited about what you can do for them.

 

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What About Cost?
Great brochures come is many sizes, colors and shapes. The first important decision you must make is what is the purpose and use of your brochure. We can create a brochure that will work effectively for your company and fit your budget. We’ll show you the tricks of the trade to cut costs and maximize impact. Using reasonably priced stock photography and terrific design, we’ll create a vibrant brochure for you, no matter what your budget.

Design
Fonts, layout, style, paper, colors, headlines, photos and many other factors come into play in the design of a brochure. Our versatile designers will create a one-of-a-kind, sophisticated brochure that meets with your business style and image. We consider the use of the brochure, company colors, customer preferences, competitor materials and other information before we ever begin the design process. You will be provided with proofs and have several opportunities to review our work before we submit it for printing. In the end, your brochure must sell for you. We see the design as a critical element in that task.

Getting Started
In order to start your brochure, we must first give you an estimate on the cost, incorporating all the elements we have agreed upon. When you engage our services, we will need to review with you the information needed to begin the writing process. Any written information you have on your business, customer testimonials, staff biographies, company history, and so on will help us to compose the copy. Why not give us samples of brochures you like? That gives us an idea of your vision. Our goal is to make the process fun and productive. When it’s all over, you will have a brochure you are proud of...one that supports your sales efforts and makes your customers say "Wow!"